Who needs running shoes? You!

Who needs running shoes?


In a word, you.

Maybe you’re not a runner. Maybe you walk. Or stand a lot at work. No matter who you are or what you do, you need a good pair of running shoes. Here’s why.


Running shoes are not just for runners.

Over a period of about 100 years, running companies like New Balance, Saucony, Brooks, and more have developed shoes based on the most up-to-date research on biomechanics (that’s just a fancy word to describe how bodies move).

Feet usually do one of three things:

  • pronate
  • supinate
  • stay neutral

Different running shoes are designed to provide support for each of these different foot types. When you walk into our store, you’ll see that there’s about 40 different types of shoes on each of the men’s and women’s shoe walls. That’s because different companies make different shoes for each of those foot types. And each brand has a different shape that coordinates best with different foot shapes.

Most people’s feet pronate, another fancy word that means your arches flatten and you tend to walk more toward the inside of your feet than the middle. Pronators need supportive shoes.

Supinators or people whose feet stay neutral also need supportive shoes, but a different style of support from pronators. We have those shoes too.


So what’s the point?

Improper support in shoes, no matter your activity type, can cause injuries like plantar fasciitis, shin splints as well as pain in ankles, knees, hips, or your back. Every part of the body is related to another type. So your feet influence the function of your ankles, knees, hips, and back. So good shoes is the easiest way to prevent or cure pain in any of those areas.